Monday, February 04, 2008

blog author tours

Your thoughts, please. Should I encourage my authors to try these? Any pros and cons you can share from past experiences? What kinds of things do people talk about?

Any insight is helpful.

17 comments:

cyn said...

i'm not sure if this is the same thing, but the publicist called it a virtual book tour. i sat in on her session at the conference.
http://www.amarketingexpert.com/vat.html

Demon Hunter said...

Cool. Not exactly sure what this is. I think I know but don't want to sound like a nitwit. :*)

Charles Gramlich said...

I think it all depends on how many folks read the blogs they visit. It could be good exposure, but I doubt it'll sell a lot of books. I haven't done one really so I'm not sure, of course.

Precie said...

I haven't participated in any...but I know places like MotherTalk run blog tours for marketing. I have no idea how successful they are in garnering attention.

Shameless said...

I think it can be good on very high-hit book blogs ... not writing blogs ... but reading blogs, where there are mainly reviews and interviews. I think any presence on the web must be better than no presence at all. I would recommend they just throw themselves into it ... if it sells even 10 books, right? :-)

Brian said...

Pretty much what Charles said. If it's a high traffic site and the audience is right, it can be a good thing. A debut author that I think has done a good job of being a blog whore (and I mean that in a good way) is Robin Brande.

I typically coach my authors to start commenting on the blogs of authors they admire, authors whose work is close to their own, and the savvy reviewers of their type of book. It also helps if the author has a site to refer back to. Having an internet presence isn't just setting up a static Web site and hoping people visit. It's all about being interactive and becoming a presence.

My two cents.

booklady said...

Yes, I think these are definitely helpful. I rarely actually read the interviews presented on various sites, but I am exposed to the authors and their books nonetheless, and we've all heard that the more we hear a name or see a product, the more likely we are to trust it and then purchase it. It's free publicity.

Merry Monteleone said...

I don't know how much it helps on a small level, but I do review for MotherTalk, and I've had at least one reader tell me they will or have bought the book off of my review on the ones I've done...

MotherTalk has about fifty bloggers doing reviews for each book, more for some books, and they have a new forum for book club discussions, too... figure that's fifty extra books sold at minimum.

I did a book club blog on Patricia Wood's Lottery a few months ago, and she participated - which was great fun... I think overall, she probably got between ten and fifteen new readers from my little blog...

Jill Myles said...

Depends. If it's ALL promo, it's a beat-down for readers. If it's some promo and some juicy stuff, and it's personalized, then it's fun.

But all promo = do not want.

Amie Stuart said...

What Jill says. But guest blogging and giving us some insight into your book I think can be fun

Ello said...

I think any kind of promo is good promo and if bloggers are willing to help, I think that is a good thing. I got an ARE copy of a debut book from Random House who were sending out advanced copies to book clubs and certain bloggers. I think it can be a great idea if done effectively.

moonrat said...

thanks, everybody. i appreciate the weigh-in. this ["this" being "e-marketing"] is tricky territory (for us publishing people) and we haven't quite got it all down yet.

Alex P said...

Surely it's a no-brainer from an SEO perspective?

And bear in mind that most bloggers are bloggers by virtue of fact they like to talk a lot. Their off-line WOM recommendations will be just as valuable as their online influence.

ChristineEldin said...

I think the effort is minimal, and the cost is nil, so why not?

I agree in the Tipping Point principle, but it's hard to say how something reaches that point.

I also agree that all promo equals boredom.

When I did "Author's Weekends" on my blog, I think it was quite fun. It was an interactive forum. Wish I could host one for you/your authors! (Huge Hint. Huge Wink!)
:-)

Precie said...

I assume you saw this NYT blog piece on blog tours:

http://www.nytimes.com/2007/09/02/fashion/02blog.html?pagewanted=print

Like Christine, I'd love to participate in blog tours for your authors. :) :) :) (But then, I guess that means I'd have to actually make my blog "public.")

Cheryl said...

Every time I see an interview on a blog I skip it, because inevitably it bores the crap out of me. However, if I were googling a certain author, I'd be thrilled to come across a blogged interview with him/her.

Kimber An said...

I was asked to participate in a virtual book tour after the last Cyber-Launch Book Party I threw for Linnea Sinclair in November 2007. I turned them down. I don't want to participate in something which promotes books I've never read or haven't already agreed to read and am fairly certainly I'll like. For books I have read, well, I only have time to promote them on my own sites.