Wednesday, October 03, 2007

Dry Serial

PW's foreword article this week is called "Who Killed the Six-Figure Serial?" and it brought up some interesting points.

First, we gerbils in the industry know the difference between first and second serial, but I wouldn't expect most people to. So:

First serial--these are passages excerpted from a book before publication. These are often a bigger deal because in many cases venues will turn down books for serialization if they have been excerpted elsewhere (has a chapter from your book already been printed in a college literary mag? in 1985? Doesn't matter--make sure your publisher knows when they go out for serial, or this can cause trouble). These are good for drumming up pre-book buzz.

Second serial--these are passages excerpted after publication. Harder to get, because it's really pure advertising for the book (since the venue isn't breaking any new information with this reprinting!). However, this is really really good for publicity, since the book will already be available to consumers.

As the PW article points out, rights for serializations of new books used to sell for TONS of money. Now, as magazines and newspapers become less and less profitable, their budget for generating material drops.

Also, there are so many more books published nowadays that there is a lot more competition for serial placement. That drives the price down further.

Plus, why should they pay the big bucks for serial rights to a book when they're doing the publisher a huge publicity favor?

There is some reprieve, though--the internet it a wonderful world for advance publicity and for serialized excerpts. Of course, there are all kinds of copyright pitfalls that people in my very very conservative industry shy away from, but the internet offers some real advantages to any print media at all. First of all, it's only a couple of key clicks between reading the article about the book and adding the book to your Amazon queue (whereas reading an article in real life entails another few steps--clipping the article, putting it in your purse, losing it for a couple of months, rooting it out again, driving down to Borders, finding the book, ordering a copy if they don't have it, standing in line, etc--that can easily cause potential buyers to drop off).

Although publishers and agents still haggle madly over serial rights, they really do become meaningless--I was taught by my first editor boss that serial was simply for publicity, and any cash value was just a perk. Excerpts often go to really major publications for really really minor fees (the PW article references Alan Greenspan's new book, which NYT excerpted for...count it...$1).

So basically you should let the serial rights for your book go to the group that is actually more equipped to place a serial somewhere (because finding magazines and newspapers to take serial on a book these days is a lot of work). If your agent has an awesome serial department (some agencies, like David Black/Black Inc, are well known for this) your agent should keep those serial rights for you no matter what. If you have a small-time agent (and small-time agents rock in a lot of ways, so this is no bad news on them) you should let your publish have serial rights as a concession, since their teams will a) have more people, and b) be directly contacted by magazines that happen to be interested.

So yes, there's less money in serial these days, but it still makes so much sense to make small amounts of your book available to the general public.

I'm personally very, very interested in targeted internet marketing. Any thoughts on this? I know at least some of you do publish passages or whole excerpts from your works in progress on your blogs. Do you find this gets good feedback? Does it help drum up readership on your blog? Do you think blogging is something I should encourage my authors to do? (I do already, but.)

21 comments:

Kaytie M. Lee said...

I don't put my own fiction online for a lot of reasons that have to do with not wanting my flawed work available for all the world to see and that might haunt me later.

I think it's a great idea for writers to blog, especially if they have a platform they can blog around. If not, participating in ready-made communities is also a good idea. But these days I feel you have to be very aggressive in blogging to differentiate yourself from everyone else who is blogging. (I don't mean antagonistic.)

But I think this depends on the author's schedule. If blogging takes away from writing time, that's not helpful.

moonrat said...

yeah, good point... i barely have time to READ because i blog about books so much. hmm.

Ello said...

I think writers should all blog! It brings the public that much closer to the author and makes you root for them more. When I read an author's blog that I can relate to, I become invested in them. I want to read all their books. I want to hear about when new ones are coming out. I don't know if it grows a larger fan base, but I think it definitely makes your fans more loyal, which is just as good given how many debut authors fail in their second outing.

Another great informational post! Thanks!

Lisa said...

There are quite a few authors who blog and I like some of them and some of them -- not so much. I like the ones who are participating in the online community because they sincerely enjoy doing it. It definitely comes through. I don't have anything against authors who blog purely to promote their books, but I'm not interested in reading those blogs because typically it's just one prolonged advertisement for the book. In my small world, there are writers like Therese Fowler, Judy Merrill Larsen, The Writers Group, Carleen Brice and Rebecca Burgess who blog about craft, creativity, books, their publishing experiences -- things that I, as an aspiring novelist really appreciate. They are genuine people who I've grown to really like. They are also all very -- pay it forward, generous souls and without exception, they are the types of writers who are happy to offer advice and encouragement to other writers. I don't think any author should start blogging purely to promote his/her book because the blog reflects who they are and their motivations will be completely transparent. If they understand that the blogosphere is here so that people can establish a dialogue and they want two way communication with their readers, they should do it.

Lisa said...

Oh, and thanks for the tutorial on serials -- yet another facet of the publishing industry you've schooled me in :)

Bernita said...

Excerpts I put on my blog are always short (though I have to fight the urge to post the whole piece - much like the little kid tugging at your skirt and whispering "see my pichure? I did it all myself")
Since many publishers post short "read an excerpt" teasers on sites, one assumes it works in general to attract reader interest.
I know I enjoy reading them.
I also appreciate snippits from WsIP - especially if used to illustrate some detail of craft.

moonrat said...

yeah, i think short excerpts on publisher web sites are great. i don't think licensing whole content to places like amazon--which, by the way, a freakish number of parties do--is a good idea at all. i can't even tell you what i've used amazon to snoop for (ahem, college history paper research from books i couldn't be bothered to walk to the library to take out? joy for the "search within" function!).

but excerpts are great. one of my authors has had a 3,000 word excerpt from her upcoming novel online for about a month now, and her backorders have spiked.

i know what you mean, bernita, about the little kid picture syndrome. i think i have it all the time. (again, hence the blog.)

Anonymous said...

有什么 有什么网址 有什么新闻 有什么博客 有什么论文 有什么图片 有什么音乐 有什么搜商 有什么帖客 天气预报

烟雨遥 said...

你认为好的优化技术不要总跟在别人后面
网络营销永远不可能超越对手
易网必得|网站地图
SEOSEO文章
最近这几天比较忙,也很少有时间顾的上去写SEO文章了。毕竟自身是一个比较懒散的人。Zac坚持seo优化排名每天一贴,跟这样的老前辈比起来,


怎样进行对一个网站的seo优化分析呢?

seo技术总结起来就是一个字“细”,SEM博客地图总结:我们在做seo时不要去拘泥与现状
网站优化,要总结分析最新最好的技术、
seo技术在总结时也要自己去创新。
易网必得只有这样去做seo优化才是成功的优化,让对手永远摸不着你,让对手停留在你的后面去追赶你。SEO培训北京SEOgoogle左侧排名做seo其实很简单,就是考验一个人耐心、恒心、信心、分析能力。相信自己比对手做的更好。你就会得到发展北京seo

节能、环保节能锅炉锅炉、
易网必得提供相关文章

google优化 said...

无锡乐洋化机公司主要采购反应设备销售反应设备反应设备商机反应设备产品反应设备公司反应设备供应商反应设备市场反应设备价格行情
反应设备展会信息反应设备行业资讯反应设备反应设备
反应设备

本公司主要生产反应设备销售反应设备制造反应设备和各种反应设备产品我们是反应设备供应商有很大的反应设备市场反应设备详细情况可以访问反应设备专业网站

Anonymous said...

k气相色谱仪气象色谱百度百度一下,你就知道
googlegoogle搜索搜索一下
当今比较热的技术SEO技术
引擎优化SEO搜索引擎
网站建设公司
排名Google排名效益
博客ZEYA的SEO博客好博客
北京网站排名技术北京SEO
险峰
SEM策划
SEO技巧技术
播客博客
SEOSEO技术优化
技术SEO技术
优化技术
策划SEMSEO
大公司易网必得网络科技有限公司
引擎Google排名技术,引擎效益、推广、营销

太阳泪 said...

wow gold
wow gold
wow gold
wow gold
wow power leveling
wow powerleveling
wow power leveling
wow power leveling
wow powerleveling
wow powerleveling
wow power leveling
wow power leveling
wow powerleveling
wow powerleveling
翻译公司
rolex
翻译公司
rolex replica
wow gold
wow gold
World of Warcraft Gold
World of Warcraft Gold
wow powerleveling
wow powerleveling
wow power leveling
wow power leveling

powerleveling
powerleveling
powerleveling
powerleveling
power leveling
power leveling
powerleveling
powerleveling
power leveling
power leveling
wow powerleveling
wow powerleveling
wow power leveling
wow power leveling
rs Gold
rs Gold
Runescape Gold
Runescape Gold
rs powerleveling
rs powerleveling
Runescape powerleveling
Runescape powerleveling

lotro gold
lotro gold
LOTRO US Gold
LOTRO US Gold
LOTRO EU Gold
LOTRO EU Gold
buy lotro gold
buy lotro gold
cheap lotro gold
cheap lotro gold
LOTRO Powerleveling
LOTRO Powerleveling
LOTRO Power leveling
LOTRO Power leveling
SilkRoad Gold
SilkRoad Gold
SilkRoad Powerleveling
SilkRoad Powerleveling
SilkRoad Power leveling
SilkRoad Power leveling
SR Gold
SR Gold
SR Powerleveling
SR Powerleveling
SR Power leveling
SR Power leveling

烟雨遥 said...

白癜风的临床表现是什么?

白癜风为皮损色素完全脱失,呈瓷白色斑,白斑大小形态不一,境界清楚,边缘有色素沉着增加,无自觉症状,暴晒后易出现红斑,甚至水泡,自觉有灼痛、炎症后,白斑可比原发范围大,皮损可发生于任何部位,但较常见于指背、腕、前臂、面颈、生殖器及其周围。白斑常对称或单侧分布,甚至如带状沿神经分布。头部白斑边缘无色素沉着区,或偶有白发而看不出白斑。有的白斑可自行消退,一些患者在夏季日晒后,白斑中心或边缘色素再生,但到冬季色素又可消退。部分患者可伴有粘膜色素减退以口唇多见,外生殖器次之,眼色素亦可受累,但一般不影响视力,这种粘膜白癜风不同于通常所说的粘膜白斑。

外阴白斑以往多主张手术切除,但术后复发率高。近年来通过对以往所谓外阴白斑进行长期随访,发现癌变率仅2%左右;即使已有上皮非典型增生者,也仅有一小部分可发展为原位癌或浸润癌。且实践证明,为控制局部瘙痒,或恢复外阴皮肤正常形态,药物治疗均能取得较为满意的效果。故目前大多主张采用非手术治疗,但治疗后仍应继续随访,特别对增生型营养不良而有溃破、硬结者更应提高警惕,以防发生癌变。
为了统一认识,1975年国际外阴病研究会决定取消“外阴白斑”病名,改称为“慢性外阴营养不良”(ChronicVuIVardystroph),并根据组织病理变化的不同,将其分为3种不同的类型。
外阴白斑是发生在外阴皮肤粘膜处的白色病变,以病变处皮肤增厚、粗糙、萎缩、弹性减退、皮色脱失为特征,常见于大阴唇或小阴唇内侧及阴蒂,严重时可延至阴道、会阴及肛门周围的一种慢性常见妇科疾病。

烟雨遥 said...

气相色谱仪(Autosystem)是近十年来生化分离科
学发展的成果,可对不同有机化合物进行4种可供选择的定性定量分析,有机化合物
的结构分析和结构确认,对无机气体、农药、环境污染物等的分析;可进行不同谱图
的比较、放大和重绘色谱图。气相色谱仪主要
由全能毛细血管进样系统、气相色谱气路系统和预排/切割装置。当样品经过毛细血管
柱,可消除热降解,避免样品的损失,扩大不稳定样品的分析领域,不用程序升温就可
完成复杂组份的分析。

文章由百度排名提供
SEO是 Search Engine Optimization 的缩写,在中国翻译成了“搜索引擎优化”一般可简称为搜索优化.
在国外,SEO开展的比较早,那些专门从事SEO的技术人员被Google称之为"Search Engine Optimizers",即SEOs.由于Google是目前世界最大搜索引擎提供商,所以Google也成为了全世界SEOs的主要研究对像,为此Google官方网站专门有一页介绍SEO,并表明了Google对SEO的态度.最近SEO博客也有了空前的繁荣。
对任何网民来说,搜索引擎多是大家上网不可缺少的工具。google 作为全球最受欢迎的搜索引擎。每天处理高达1.5亿次的搜索请求,快速准确的搜索结果使大家对Google情有独钟。搜索程序所使用的Pagerank系统(网页级别技术)。更是深受SEO优化排名者的喜爱。度虎谷后SEO博客作为资源站迅速冲击网络。他们多为cn域名。一大部分多是垃圾站点。但有不乏例外如凌枫博客SEO日志对seo初学者来说有很大的帮助。大家有时间可以亲自去看看。
别的搜索引擎提供给搜索者的是多种渠道得来的一个粗略的搜索结果,而Google提供给它的搜索者的则是它自己产生的高度精确的搜索结果。这就是为什么网站管理员会千方百计去提高自己网站在Google的排名。龙翔做的也是从中崭露头角。
Google的排名运算法则主要使用了两个部分,第一个部分是它的文字内容匹配系统。Google使用该系统来发现与搜索者键入的搜索词相关的网页;第二部分也是排名运算法则中最最重要的部分,就是Google的专利网页级别技术(Pagerank)。
如何在WEB2.0时代使自己的网站产生营收,这是制约网络公司发展的最大瓶颈之一,单纯的网络营销广告已经很难取得商家的信赖,新生的WEB2.0网站很难在竞争激烈的网络广告里分到米粒,忧伤满杯,更不要说做大做强。天涯社区之前发布自己的广告系统,所谓的话题推荐广告(我暂且这么称呼),其实很早都在应用,而天涯只是在服务功能上细化了一下,未必也是一种尝试,而天涯巨大的流量每年产值区区百万相比,仅仅是一种探索,是否取得成功,还有待市场的考验,相比之下,如爱情公寓等交友类网站目前也是唯一能找到自身盈利模式的网站。所以VIP会员服务,成了交友类网站收入的最大来源,这成了国内交友网站发展迅猛的特色之一。国内互联网用户有付费阅读意识的少之又少,任何资料都可以通过搜索引擎获取,国内唯一走在最前端的起点文学网,在盛大的巨资支持下,在我眼里成了最成功的ewgoogle公司。有好的平台和高密度的人群,却没有清晰的盈利模式,便成了国内互联网的一大特色。
文章由SEO社区提供。

youlong said...

wow gold
wow gold
wow gold
wow gold
wow power leveling
wow powerleveling
wow power leveling
wow power leveling
wow powerleveling
wow powerleveling
wow power leveling
wow power leveling
wow powerleveling
wow powerleveling
翻译公司
rolex
翻译公司
rolex replica
wow gold
wow gold
World of Warcraft Gold
World of Warcraft Gold
wow powerleveling
wow powerleveling
wow power leveling
wow power leveling

powerleveling
powerleveling
powerleveling
powerleveling
power leveling
power leveling
powerleveling
powerleveling
power leveling
power leveling
wow powerleveling
wow powerleveling
wow power leveling
wow power leveling
rs Gold
rs Gold
Runescape Gold
Runescape Gold
rs powerleveling
rs powerleveling
Runescape powerleveling
Runescape powerleveling

lotro gold
lotro gold
LOTRO US Gold
LOTRO US Gold
LOTRO EU Gold
LOTRO EU Gold
buy lotro gold
buy lotro gold
cheap lotro gold
cheap lotro gold
LOTRO Powerleveling
LOTRO Powerleveling
LOTRO Power leveling
LOTRO Power leveling
SilkRoad Gold
SilkRoad Gold
SilkRoad Powerleveling
SilkRoad Powerleveling
SilkRoad Power leveling
SilkRoad Power leveling
SR Gold
SR Gold
SR Powerleveling
SR Powerleveling
SR Power leveling
SR Power leveling

wow gold said...

wow gold
cheap wow gold
wow guide
nba live
火箭队
google排名
buy wow gold
world of warcraft gold
runescape
google左侧排名
wow gold
runescape money
lotro
lotro gold
google排名服务
guild wars
guild wars gold
dofus
dofus kamas
world of warcraft gold
maple story
maple story mesos
maple story
maple story mesos

彼岸落日 said...

wow gold
wow gold
wow gold
wow gold
wow power leveling
wow powerleveling
wow power leveling
wow power leveling
wow powerleveling
wow powerleveling
wow power leveling
wow power leveling
wow powerleveling
wow powerleveling
翻译公司
rolex replica
rolex
rolex replica
wow gold
wow gold
World of Warcraft Gold
World of Warcraft Gold
wow powerleveling
wow powerleveling
wow power leveling
wow power leveling

powerleveling
powerleveling
powerleveling
powerleveling
power leveling
power leveling
powerleveling
powerleveling
power leveling
power leveling
wow powerleveling
wow powerleveling
wow power leveling
wow power leveling
rs Gold
rs Gold
Runescape Gold
Runescape Gold
rs powerleveling
rs powerleveling
Runescape powerleveling
Runescape powerleveling

lotro gold
lotro gold
LOTRO US Gold
LOTRO US Gold
LOTRO EU Gold
LOTRO EU Gold
buy lotro gold
buy lotro gold
cheap lotro gold
cheap lotro gold
LOTRO Powerleveling
LOTRO Powerleveling
LOTRO Power leveling
LOTRO Power leveling
SilkRoad Gold
SilkRoad Gold
SilkRoad Powerleveling
SilkRoad Powerleveling
SilkRoad Power leveling
SilkRoad Power leveling
SR Gold
SR Gold
SR Powerleveling
SR Powerleveling
SR Power leveling
SR Power leveling

叶容秋 said...

wow gold
wow gold
wow power leveling
wow powerleveling
wow gold
wow gold
wow power leveling
wow power leveling
wow power leveling
wow power leveling
wow powerleveling
wow powerleveling
wow powerleveling
wow powerleveling
rolex replica
翻译公司
rolex
rolex replica
wow gold
wow gold
World of Warcraft Gold
World of Warcraft Gold
wow powerleveling
wow powerleveling
wow power leveling
wow power leveling

powerleveling
powerleveling
powerleveling
powerleveling
power leveling
power leveling
powerleveling
powerleveling
power leveling
power leveling
wow powerleveling
wow powerleveling
wow power leveling
wow power leveling
rs Gold
rs Gold
Runescape Gold
Runescape Gold
rs powerleveling
rs powerleveling
Runescape powerleveling
Runescape powerleveling

SilkRoad Gold
SilkRoad Gold
SilkRoad Powerleveling
SilkRoad Powerleveling
SilkRoad Power leveling
SilkRoad Power leveling
SR Gold
SR Gold
SR Powerleveling
SR Powerleveling
SR Power leveling
SR Power leveling
lotro gold
lotro gold
LOTRO US Gold
LOTRO US Gold
LOTRO EU Gold
LOTRO EU Gold
buy lotro gold
buy lotro gold
cheap lotro gold
cheap lotro gold
LOTRO Powerleveling
LOTRO Powerleveling
LOTRO Power leveling
LOTRO Power leveling

google优化 said...

ag无锡乐洋化机公司主要采购反应设备销售反应设备反应设备商机反应设备产品反应设备公司反应设备供应商反应设备市场反应设备价格行情反应设备展会信息反应设备行业资讯反应设备反应设备本公司主要生产反应设备销售反应设备制造反应设备和各种产品我们是反应设备供应商有很大的反应设备市场反应设备详细情况可以访问反应设备专业网本公司主要生产反应设备
销售反应设备冷凝器冷凝器冷凝器冷凝器冷凝器反应锅反应锅反应锅反应锅反应锅反应釜反应釜反应釜反应釜反应釜反应釜反应釜反应釜反应釜搅拌设备搅拌设备搅拌设备不锈钢反应釜冷凝器冷凝器冷凝器冷凝器冷凝器展会信息冷凝器行业资讯反应锅反应锅反应锅反应锅反应锅反应釜反应釜反应釜反应釜反应锅反应釜换热器换热器换热器换热器

敏捷 said...

bgwldwzjzzxh!!
热门图库
热门图库精
六合彩
妇科

敏捷 said...

qcsglll
翻译公司
货架
卷帘门
电动门
自动门
卷帘门
道闸
车库门
伸缩门
锅炉安装
Oracle数据库容灾复制
Oracle容灾备份
Oracle备份恢复
车库门
自动车库门
防火卷帘门
阳光房

道闸
挡车器
伸缩门
电动伸缩门
货架
货架
货架
货架
日上
日上防盗门
北京铁艺

车库门
卷帘门
伸缩门
岗亭
岗亭
岗亭
岗亭
岗亭
岗亭
车库门
道闸
卷帘门
防火卷帘门
电动伸缩门
道闸
防火卷帘门
自动车库门
车库门
伸缩门
电动伸缩门
挡车器
电动伸缩门
伸缩门
卷帘门
车库门
道闸
挡车器



岗亭
道闸
伸缩门
自动门
车库门
岗亭
电动伸缩门
卷帘门
自动门
电动门
伸缩门
卷帘门
车库门
伸缩门
自动车库门
车库门
伸缩门

电动伸缩门
道闸
岗亭
自动车库门
电动伸缩门
岗亭
卷帘门
车库门
伸缩门
电动门
自动门


北京SEO
专业SEO
专业SEO
专业SEO